Brit Insurance Design of the Year

The Brit Insurance Design of the Year was announced yesterday at the Design Museum in London.  A panel of judges selected the Plumen low-energy (and aesthetically pleasing) light bulb designed by Samuel Wilkinson and Hulger (left).  Judge Stephen Bayley explained,  “The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.”  Last year’s winning product was also related to energy use.  Designer Min-Kyu Choi created a slimmed down version of the UK electrical plug (right).  It’s nice to see that in the glut of design junk that gets produced, thoughtful designs can still rise to the top.

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