Posts Tagged ‘Blu Dot’

Blu Dot Swap Meet

Thursday, March 3rd, 2011

Those clever fellows over at Blu Dot have done it again.  Remember their Real Good Experiment?  Now they have a new project called the Blu Dot Swap Meet.  The idea is simple.  Pick a piece from their collection you’d like to own and post a reasonable trade on their site.  Folks can support your campaign and if your entry is deemed awesome enough, Blu Dot will swap you for it.   So far winning swaps have included a sofa for a popsicle stick motorcycle, a spork collection (shown) for a chair and a Texas BBQ feast for a couch.  The Sock Monkey chair above is still vying for a swap.

Blu Dot: Real Good Experiment

Wednesday, December 16th, 2009

blu_dot

The clever folks at Blu Dot recently put together a great marketing campaign. The Real Good Experiment left 25 of Blu Dot’s iconic Real Good chairs on the streets of NY and monitored who picked them up.  Using a built-in tracking device, the chairs tweeted their whereabouts for several days.  Finally the Blu Dot team came a knockin’ and interviewed some of the lucky owners in the video above.  Good job John and Maurice!

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.

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