Blu Dot: Real Good Experiment

blu_dot

The clever folks at Blu Dot recently put together a great marketing campaign. The Real Good Experiment left 25 of Blu Dot’s iconic Real Good chairs on the streets of NY and monitored who picked them up.  Using a built-in tracking device, the chairs tweeted their whereabouts for several days.  Finally the Blu Dot team came a knockin’ and interviewed some of the lucky owners in the video above.  Good job John and Maurice!

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.

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