The clever folks at Blu Dot recently put together a great marketing campaign. The Real Good Experiment left 25 of Blu Dot’s iconic Real Good chairs on the streets of NY and monitored who picked them up. Using a built-in tracking device, the chairs tweeted their whereabouts for several days. Finally the Blu Dot team came a knockin’ and interviewed some of the lucky owners in the video above. Good job John and Maurice!
Blu Dot Real Good Experiment from Real Good Chair on Vimeo.
Tags: Blu Dot